In the following examples, we’ve included a mixture of static, traditional and digital billboard ads, which take it to the next level in attempts to push user engagement. Expect interactive elements, pyrotechnics, loud noises, smartphone interaction and multi channel marketing techniques. Billboard Parking ‘Helpers’ Parking in busy, built-up suburban areas is a real challenge to the modern driver. To demonstrate … Read More
New LEDs in our lamppost units
Watts and watts of them. In order to keep in line with increasingly pressing environmental concerns, City Ads has recently completed the installation of light-emitting diode (LED) lights to the iconic lamppost units. These have been fitted to replace the existing, traditional fluorescent tube lighting. This installation has been assisted with support and grant funding from the Leeds City Region … Read More
Digital Marketing Trends 2020 (for small businesses)
A Year in Search Data Google’s annual ‘Year in Search’ report, which analyses billions of data points to determine what the most searched for terms of the year are, is a useful public tool. In 2019, the UK’s top searches included The Rugby World Cup, Game of Thrones and Chernobyl. One overarching theme can be pinpointed by looking at the … Read More
Advertising Trends to Watch Out For in 2020
Out-of-home advertisements have the unique ability to stand out in a fragmented media circus, this is because of their ability to change, evolving to remain relevant, trusted and effective. The UK OOH industry was worth 1.25 billion in 2019, 49.9% of this was digital, with a 10.8% increase in spending on OOH media since 2017. With the dawn of a … Read More
The most important things to happen in OOH over the past decade
Piccadilly Circus – over a 100 year old advertising venue, goes digital. Owned by Landsec, the site has been through many changes in its history, making it much more than an advertising icon. It will forever be a landmark to be associated with the latest technological advances. 2. Payphone advertising disappears. As an unsurprising consequence in the increase in cellphone … Read More
Creative Christmas Advertising
Christmas presents the opportunity for advertisers to bring out all the stops as they compete for shoppers attention, battling against one another to produce the most dazzling, enticing ads. Here are 11 of our favourites, featuring familiar festive tropes, creative christmas jokes and unusual looking baubles. Publicis Singapore Designer: Publicis Singapore Description: While advertising agencies may be busy creating adverts … Read More
Social Media is Drastically Changing
What does this mean for online advertising? Social media is drastically changing. Long running reports that social media applications are negatively affecting our mental health and warping ideas about reality has finally led to big changes. Up until now platforms have put all their efforts into boosting engagements at every opportunity, carefully crafting flashy public-facing like counts that make satisfying … Read More
Leeds Legendary Club Nights
After digging through our archives we discovered some old screen prints for posters promoting Leeds club nights dating back to 1998. A wave of nostalgia ensued for those nights long gone. We did some research and have included what we found about these now defunct clubs. The Cockpit This live music venue on Swinegate was the place to see cutting … Read More
Alarming Ads, Bloodcurdling Billboards, Spooky Signs – Halloween Advertising that is Creeping it Real
Halloween has gained hugely in popularity in recent years. With ancient roots in European culture, it began as the Celtic festival of Samhain. Celtics would dress in scary costumes and dance around bonfires in order to ward off ghosts. The date – 31st October, also holds significance as it represents the end of summertime, where the days get shorter, darker … Read More
Controversial Advertising
One of outdoor advertising’s (OOH) major advantages is its reach potential. Unlike online advertisements, which can be concealed with a multitude of ad blockers, or picture advertisements in magazines and newspapers which require active purchase choices from consumers, outdoor ads are unavoidable. Whilst this makes them effective in a positive way (check out these innovative examples in our previous blog … Read More
The Best Festive OOH Ad Campaigns
We are now well and truly on the way to Christmas. The month of December means it’s completely acceptable to don an embarrassing christmas jumper, belt out Buble & Mariah, and make mince pies and cinnamon flavoured coffee a morning staple. As the festive spirit descends upon us, we are overwhelmed with advertising giants competing to impart as much festive … Read More
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