Controversial Advertising

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One of outdoor advertising’s (OOH) major advantages is its reach potential. Unlike online advertisements, which can be concealed with a multitude of ad blockers, or picture advertisements in magazines and newspapers which require active purchase choices from consumers, outdoor ads are unavoidable. Whilst this makes them effective in a positive way (check out these innovative examples in our previous blog … Read More

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Guerilla Advertising

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Advertisers are always looking for new ways to catch the public eye. Jostling for the top spot in the limelight, increasingly crazy, innovative designs are created. Termed ‘Guerilla Advertising,’ the technique conjures up images of warfare and violence. In that context, the term is defined as ‘harassment through surprise’, which translates in subtler terms to its branding context; guerilla advertising … Read More

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Leeds – The Birth of Legal Outdoor Advertising

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In 1863 Edward Sheldon installed the first rented poster site in Britain right here in our own lovely city of Leeds. Sheldon, having taken over a bill-posting business from his father-in-law was badly beaten in a fight with his rivals Wood and Holdsworth. They were fighting over the entitlement to a particularly desirable posting site. Sheldon, fearing that his life … Read More

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Strategic Media Mixing

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Combining Social Media with Out-of-Home Advertising to optimise your exposure potential. Data recently released by Route, the outdoor media analytics research company has reaffirmed that out-of-home advertising is the most wide reaching medium in Great Britain. This supports Facebook’s latest study into combining out-of-home advertising strategies with promotions on social media. By using an amalgamation of more traditional public (Billboard … Read More

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The Screen Printing Process

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From pixel to printed poster Screen printing is a technique that dates back to the Chinese Song Dynasty (960–1279) AD. However, the process only became popular in Europe during the 18th Century when we gained access to the relevant materials. Traditionally achieved by hand using a silk mesh, printing can now processed on a mass scale using man-made materials (we … Read More

AdminThe Screen Printing Process