Watts and watts of them. In order to keep in line with increasingly pressing environmental concerns, City Ads has recently completed the installation of light-emitting diode (LED) lights to the iconic lamppost units. These have been fitted to replace the existing, traditional fluorescent tube lighting. This installation has been assisted with support and grant funding from the Leeds City Region … Read More
Digital Marketing Trends 2020 (for small businesses)
A Year in Search Data Google’s annual ‘Year in Search’ report, which analyses billions of data points to determine what the most searched for terms of the year are, is a useful public tool. In 2019, the UK’s top searches included The Rugby World Cup, Game of Thrones and Chernobyl. One overarching theme can be pinpointed by looking at the … Read More
Advertising Trends to Watch Out For in 2020
Out-of-home advertisements have the unique ability to stand out in a fragmented media circus, this is because of their ability to change, evolving to remain relevant, trusted and effective. The UK OOH industry was worth 1.25 billion in 2019, 49.9% of this was digital, with a 10.8% increase in spending on OOH media since 2017. With the dawn of a … Read More
The most important things to happen in OOH over the past decade
Piccadilly Circus – over a 100 year old advertising venue, goes digital. Owned by Landsec, the site has been through many changes in its history, making it much more than an advertising icon. It will forever be a landmark to be associated with the latest technological advances. 2. Payphone advertising disappears. As an unsurprising consequence in the increase in cellphone … Read More
