Augmented Reality and OOH

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Augmented reality (AR) is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory. Today we will be talking about the visual side of things and how these can be used in Out of Home advertising … Read More

AdminAugmented Reality and OOH