Out-of-home advertisements have the unique ability to stand out in a fragmented media circus, this is because of their ability to change, evolving to remain relevant, trusted and effective. The UK OOH industry was worth 1.25 billion in 2019, 49.9% of this was digital, with a 10.8% increase in spending on OOH media since 2017. With the dawn of a … Read More
The most important things to happen in OOH over the past decade
Piccadilly Circus – over a 100 year old advertising venue, goes digital. Owned by Landsec, the site has been through many changes in its history, making it much more than an advertising icon. It will forever be a landmark to be associated with the latest technological advances. 2. Payphone advertising disappears. As an unsurprising consequence in the increase in cellphone … Read More
