In the following examples, we’ve included a mixture of static, traditional and digital billboard ads, which take it to the next level in attempts to push user engagement. Expect interactive elements, pyrotechnics, loud noises, smartphone interaction and multi channel marketing techniques. Billboard Parking ‘Helpers’ Parking in busy, built-up suburban areas is a real challenge to the modern driver. To demonstrate … Read More
Digital Marketing Trends 2020 (for small businesses)
A Year in Search Data Google’s annual ‘Year in Search’ report, which analyses billions of data points to determine what the most searched for terms of the year are, is a useful public tool. In 2019, the UK’s top searches included The Rugby World Cup, Game of Thrones and Chernobyl. One overarching theme can be pinpointed by looking at the … Read More
Advertising Trends to Watch Out For in 2020
Out-of-home advertisements have the unique ability to stand out in a fragmented media circus, this is because of their ability to change, evolving to remain relevant, trusted and effective. The UK OOH industry was worth 1.25 billion in 2019, 49.9% of this was digital, with a 10.8% increase in spending on OOH media since 2017. With the dawn of a … Read More
The most important things to happen in OOH over the past decade
Piccadilly Circus – over a 100 year old advertising venue, goes digital. Owned by Landsec, the site has been through many changes in its history, making it much more than an advertising icon. It will forever be a landmark to be associated with the latest technological advances. 2. Payphone advertising disappears. As an unsurprising consequence in the increase in cellphone … Read More
The Best Festive OOH Ad Campaigns
We are now well and truly on the way to Christmas. The month of December means it’s completely acceptable to don an embarrassing christmas jumper, belt out Buble & Mariah, and make mince pies and cinnamon flavoured coffee a morning staple. As the festive spirit descends upon us, we are overwhelmed with advertising giants competing to impart as much festive … Read More
Augmented Reality and OOH
Augmented reality (AR) is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory. Today we will be talking about the visual side of things and how these can be used in Out of Home advertising … Read More
Guerilla Advertising
Advertisers are always looking for new ways to catch the public eye. Jostling for the top spot in the limelight, increasingly crazy, innovative designs are created. Termed ‘Guerilla Advertising,’ the technique conjures up images of warfare and violence. In that context, the term is defined as ‘harassment through surprise’, which translates in subtler terms to its branding context; guerilla advertising … Read More
Leeds – The Birth of Legal Outdoor Advertising
In 1863 Edward Sheldon installed the first rented poster site in Britain right here in our own lovely city of Leeds. Sheldon, having taken over a bill-posting business from his father-in-law was badly beaten in a fight with his rivals Wood and Holdsworth. They were fighting over the entitlement to a particularly desirable posting site. Sheldon, fearing that his life … Read More
