In the following examples, we’ve included a mixture of static, traditional and digital billboard ads, which take it to the next level in attempts to push user engagement. Expect interactive elements, pyrotechnics, loud noises, smartphone interaction and multi channel marketing techniques. Billboard Parking ‘Helpers’ Parking in busy, built-up suburban areas is a real challenge to the modern driver. To demonstrate … Read More
New LEDs in our lamppost units
Watts and watts of them. In order to keep in line with increasingly pressing environmental concerns, City Ads has recently completed the installation of light-emitting diode (LED) lights to the iconic lamppost units. These have been fitted to replace the existing, traditional fluorescent tube lighting. This installation has been assisted with support and grant funding from the Leeds City Region … Read More
Advertising Trends to Watch Out For in 2020
Out-of-home advertisements have the unique ability to stand out in a fragmented media circus, this is because of their ability to change, evolving to remain relevant, trusted and effective. The UK OOH industry was worth 1.25 billion in 2019, 49.9% of this was digital, with a 10.8% increase in spending on OOH media since 2017. With the dawn of a … Read More
Creative Christmas Advertising
Christmas presents the opportunity for advertisers to bring out all the stops as they compete for shoppers attention, battling against one another to produce the most dazzling, enticing ads. Here are 11 of our favourites, featuring familiar festive tropes, creative christmas jokes and unusual looking baubles. Publicis Singapore Designer: Publicis Singapore Description: While advertising agencies may be busy creating adverts … Read More
The Best Festive OOH Ad Campaigns
We are now well and truly on the way to Christmas. The month of December means it’s completely acceptable to don an embarrassing christmas jumper, belt out Buble & Mariah, and make mince pies and cinnamon flavoured coffee a morning staple. As the festive spirit descends upon us, we are overwhelmed with advertising giants competing to impart as much festive … Read More
Alarming Ads, Bloodcurdling Billboards, Spooky Signs – Halloween Advertising that is Creeping it Real
Halloween has gained hugely in popularity in recent years. With ancient roots in European culture, it began as the Celtic festival of Samhain. Celtics would dress in scary costumes and dance around bonfires in order to ward off ghosts. The date – 31st October, also holds significance as it represents the end of summertime, where the days get shorter, darker … Read More
Augmented Reality and OOH
Augmented reality (AR) is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory. Today we will be talking about the visual side of things and how these can be used in Out of Home advertising … Read More
Guerilla Advertising
Advertisers are always looking for new ways to catch the public eye. Jostling for the top spot in the limelight, increasingly crazy, innovative designs are created. Termed ‘Guerilla Advertising,’ the technique conjures up images of warfare and violence. In that context, the term is defined as ‘harassment through surprise’, which translates in subtler terms to its branding context; guerilla advertising … Read More
Leeds – The Birth of Legal Outdoor Advertising
In 1863 Edward Sheldon installed the first rented poster site in Britain right here in our own lovely city of Leeds. Sheldon, having taken over a bill-posting business from his father-in-law was badly beaten in a fight with his rivals Wood and Holdsworth. They were fighting over the entitlement to a particularly desirable posting site. Sheldon, fearing that his life … Read More
Strategic Media Mixing
Combining Social Media with Out-of-Home Advertising to optimise your exposure potential. Data recently released by Route, the outdoor media analytics research company has reaffirmed that out-of-home advertising is the most wide reaching medium in Great Britain. This supports Facebook’s latest study into combining out-of-home advertising strategies with promotions on social media. By using an amalgamation of more traditional public (Billboard … Read More
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