Creative Christmas Advertising

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Christmas presents the opportunity for advertisers to bring out all the stops as they compete for shoppers attention, battling against one another to produce the most dazzling, enticing ads. Here are 11 of our favourites, featuring familiar festive tropes, creative christmas jokes and unusual looking baubles. Publicis Singapore Designer: Publicis Singapore Description: While advertising agencies may be busy creating adverts … Read More

AdminCreative Christmas Advertising

A Brief History of the Modern Poster

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We take a look back on how the modern poster revolutionised the advertising world. Travelling back to 19th century France where the invention of the Lithograph made mass production possible, through to the 21st century and the digitisation of poster art. Poster artwork continues to be an iconic, evolving, and collectable medium. 1880-1895 – The Birth of the Lithographic Poster … Read More

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The Screen Printing Process

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From pixel to printed poster Screen printing is a technique that dates back to the Chinese Song Dynasty (960–1279) AD. However, the process only became popular in Europe during the 18th Century when we gained access to the relevant materials. Traditionally achieved by hand using a silk mesh, printing can now processed on a mass scale using man-made materials (we … Read More

AdminThe Screen Printing Process