A Year in Search Data Google’s annual ‘Year in Search’ report, which analyses billions of data points to determine what the most searched for terms of the year are, is a useful public tool. In 2019, the UK’s top searches included The Rugby World Cup, Game of Thrones and Chernobyl. One overarching theme can be pinpointed by looking at the … Read More
Advertising Trends to Watch Out For in 2020
Out-of-home advertisements have the unique ability to stand out in a fragmented media circus, this is because of their ability to change, evolving to remain relevant, trusted and effective. The UK OOH industry was worth 1.25 billion in 2019, 49.9% of this was digital, with a 10.8% increase in spending on OOH media since 2017. With the dawn of a … Read More