Alarming Ads, Bloodcurdling Billboards, Spooky Signs – Halloween Advertising that is Creeping it Real

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Halloween has gained hugely in popularity in recent years. With ancient roots in European culture, it began as the Celtic festival of Samhain. Celtics would dress in scary costumes and dance around bonfires in order to ward off ghosts. The date – 31st October, also holds significance as it represents the end of summertime, where the days get shorter, darker … Read More

AdminAlarming Ads, Bloodcurdling Billboards, Spooky Signs – Halloween Advertising that is Creeping it Real

Augmented Reality and OOH

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Augmented reality (AR) is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory. Today we will be talking about the visual side of things and how these can be used in Out of Home advertising … Read More

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Controversial Advertising

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One of outdoor advertising’s (OOH) major advantages is its reach potential. Unlike online advertisements, which can be concealed with a multitude of ad blockers, or picture advertisements in magazines and newspapers which require active purchase choices from consumers, outdoor ads are unavoidable. Whilst this makes them effective in a positive way (check out these innovative examples in our previous blog … Read More

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Guerilla Advertising

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Advertisers are always looking for new ways to catch the public eye. Jostling for the top spot in the limelight, increasingly crazy, innovative designs are created. Termed ‘Guerilla Advertising,’ the technique conjures up images of warfare and violence. In that context, the term is defined as ‘harassment through surprise’, which translates in subtler terms to its branding context; guerilla advertising … Read More

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Leeds – The Birth of Legal Outdoor Advertising

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In 1863 Edward Sheldon installed the first rented poster site in Britain right here in our own lovely city of Leeds. Sheldon, having taken over a bill-posting business from his father-in-law was badly beaten in a fight with his rivals Wood and Holdsworth. They were fighting over the entitlement to a particularly desirable posting site. Sheldon, fearing that his life … Read More

AdminLeeds – The Birth of Legal Outdoor Advertising