Augmented reality (AR) is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory. Today we will be talking about the visual side of things and how these can be used in Out of Home advertising … Read More
Controversial Advertising
One of outdoor advertising’s (OOH) major advantages is its reach potential. Unlike online advertisements, which can be concealed with a multitude of ad blockers, or picture advertisements in magazines and newspapers which require active purchase choices from consumers, outdoor ads are unavoidable. Whilst this makes them effective in a positive way (check out these innovative examples in our previous blog … Read More
Guerilla Advertising
Advertisers are always looking for new ways to catch the public eye. Jostling for the top spot in the limelight, increasingly crazy, innovative designs are created. Termed ‘Guerilla Advertising,’ the technique conjures up images of warfare and violence. In that context, the term is defined as ‘harassment through surprise’, which translates in subtler terms to its branding context; guerilla advertising … Read More
Leeds – The Birth of Legal Outdoor Advertising
In 1863 Edward Sheldon installed the first rented poster site in Britain right here in our own lovely city of Leeds. Sheldon, having taken over a bill-posting business from his father-in-law was badly beaten in a fight with his rivals Wood and Holdsworth. They were fighting over the entitlement to a particularly desirable posting site. Sheldon, fearing that his life … Read More
- Page 2 of 2
- 1
- 2
