The Best Interactive Billboard Ads

AdminUncategorized

In the following examples, we’ve included a mixture of static, traditional and digital billboard ads, which take it to the next level in attempts to push user engagement. Expect interactive elements, pyrotechnics, loud noises, smartphone interaction and multi channel marketing techniques. Billboard Parking ‘Helpers’ Parking in busy, built-up suburban areas is a real challenge to the modern driver. To demonstrate … Read More

AdminThe Best Interactive Billboard Ads

New LEDs in our lamppost units

AdminUncategorized

Watts and watts of them. In order to keep in line with increasingly pressing environmental concerns, City Ads has recently completed the installation of light-emitting diode (LED) lights to the iconic lamppost units. These have been fitted to replace the existing, traditional fluorescent tube lighting. This installation has been assisted with support and grant funding from the Leeds City Region … Read More

AdminNew LEDs in our lamppost units

Digital Marketing Trends 2020 (for small businesses)

AdminUncategorized

A Year in Search Data Google’s annual ‘Year in Search’ report, which analyses billions of data points to determine what the most searched for terms of the year are, is a useful public tool.  In 2019, the UK’s top searches included The Rugby World Cup, Game of Thrones and Chernobyl.  One overarching theme can be pinpointed by looking at the … Read More

AdminDigital Marketing Trends 2020 (for small businesses)

Advertising Trends to Watch Out For in 2020

AdminUncategorized

Out-of-home advertisements have the unique ability to stand out in a fragmented media circus, this is because of their ability to change, evolving to remain relevant, trusted and effective. The UK OOH industry was worth 1.25 billion in 2019, 49.9% of this was digital, with a 10.8% increase in spending on OOH media since 2017.  With the dawn of a … Read More

AdminAdvertising Trends to Watch Out For in 2020

The most important things to happen in OOH over the past decade

AdminUncategorized

Piccadilly Circus – over a 100 year old advertising venue, goes digital. Owned by Landsec, the site has been through many changes in its history, making it much more than an advertising icon. It will forever be a landmark to be associated with the latest technological advances. 2. Payphone advertising disappears. As an unsurprising consequence in the increase in cellphone … Read More

AdminThe most important things to happen in OOH over the past decade

Creative Christmas Advertising

AdminUncategorized

Christmas presents the opportunity for advertisers to bring out all the stops as they compete for shoppers attention, battling against one another to produce the most dazzling, enticing ads. Here are 11 of our favourites, featuring familiar festive tropes, creative christmas jokes and unusual looking baubles. Publicis Singapore Designer: Publicis Singapore Description: While advertising agencies may be busy creating adverts … Read More

AdminCreative Christmas Advertising

The Best Festive OOH Ad Campaigns

AdminUncategorized

We are now well and truly on the way to Christmas. The month of December means it’s completely acceptable to don an embarrassing christmas jumper, belt out Buble & Mariah, and make mince pies and cinnamon flavoured coffee a morning staple.  As the festive spirit descends upon us, we are overwhelmed with advertising giants competing to impart as much festive … Read More

AdminThe Best Festive OOH Ad Campaigns

A Brief History of the Modern Poster

AdminUncategorized

We take a look back on how the modern poster revolutionised the advertising world. Travelling back to 19th century France where the invention of the Lithograph made mass production possible, through to the 21st century and the digitisation of poster art. Poster artwork continues to be an iconic, evolving, and collectable medium. 1880-1895 – The Birth of the Lithographic Poster … Read More

AdminA Brief History of the Modern Poster

Social Media is Drastically Changing

AdminUncategorized

What does this mean for online advertising? Social media is drastically changing. Long running reports that social media applications are negatively affecting our mental health and warping ideas about reality has finally led to big changes. Up until now platforms have put all their efforts into boosting engagements at every opportunity, carefully crafting flashy public-facing like counts that make satisfying … Read More

AdminSocial Media is Drastically Changing

Leeds Legendary Club Nights

AdminUncategorized

After digging through our archives we discovered some old screen prints for posters promoting Leeds club nights dating back to 1998. A wave of nostalgia ensued for those nights long gone. We did some research and have included what we found about these now defunct clubs.  The Cockpit This live music venue on Swinegate was the place to see cutting … Read More

AdminLeeds Legendary Club Nights