What does this mean for online advertising? Social media is drastically changing. Long running reports that social media applications are negatively affecting our mental health and warping ideas about reality has finally led to big changes. Up until now platforms have put all their efforts into boosting engagements at every opportunity, carefully crafting flashy public-facing like counts that make satisfying … Read More
Strategic Media Mixing
Combining Social Media with Out-of-Home Advertising to optimise your exposure potential. Data recently released by Route, the outdoor media analytics research company has reaffirmed that out-of-home advertising is the most wide reaching medium in Great Britain. This supports Facebook’s latest study into combining out-of-home advertising strategies with promotions on social media. By using an amalgamation of more traditional public (Billboard … Read More
